Divya Agarwal
Chandigarh [India], February 14: Texas Smokehouse, India’s first-ever smoked chicken QSR brand, is making bold moves to disrupt the country’s fast-food industry. Yummify Foods & Beverages Pvt Ltd, the parent company of Texas Smokehouse, has raised undisclosed funding in a pre-seed round. The founder, Isht Sethi, has announced an aggressive expansion plan of 100 outlets; the brand is set to redefine quick, flavorful, and healthier fast food.As the QSR industry in India surges toward a projected ₹827 billion market by 2025, Texas Smokehouse is positioned to bridge the gap in the market with its authentic, slow-cooked smoked chicken offerings.
Fueling Growth through Investment & Expansion
The funding will drive Texas Smokehouse’s rapid expansion across North India, ensuring accessibility to every food lover craving rich, smoky flavors. The brand will scale up using state-wise Master Franchise, Company Owned-Company Operated (CoCo), Franchise-Owned Company-Operated (FoCo) and Franchise-Owned Franchise-Operated (FoFo) models, allowing efficient penetration into key metropolitan and Tier-1 & Tier-2 cities.
“The QSR industry in India is booming, and Texas Smokehouse is ready to tap into this momentum. Where all the QSR market is cluttered with deep-fried offerings, our unique smoked chicken combined with an affordable, high-quality menu, set us apart. We are now geared to expand aggressively and bring our brand closer to customers nationwide,” said Isht Sethi, Founder of Texas Smokehouse.
Bridging the Market Gap: A Unique Smoked Chicken QSR
India’s fast-food landscape is largely dominated by fried chicken, burgers, and pizzas, leaving a massive gap for premium, slow-cooked, and real wood smoked chicken. Texas Smokehouse is stepping in to fill this void, offering an alternative to traditional deep-fried fast food with a menu focused on healthier, oil-free, preservative-free, wood-smoked chicken.
“We see a huge gap in the Indian QSR space for a smoked chicken brand. Consumers today seek premium, slow-cooked, and unique flavors that aren’t found in traditional fast-food options. Texas Smokehouse is here to redefine the QSR experience with authentic smoked chicken, burgers, rice bowls, breast meals, wraps, and air-fried sides,” said Ritesh Goyal, Co-Founder of Texas Smokehouse.
Perfectly Aligned with quick commerce & 10-Minute Delivery
Speed is key in the QSR business, and Texas Smokehouse is leveraging rapid 10-minute delivery model to reach consumers faster than ever. The menu is optimized for fast, efficient deliveries, ensuring that hot, fresh, and flavorful meals arrive at customers’ doorsteps without compromising quality.
“Our smoked chicken is crafted for quick service yet maintains its juicy, rich, traditional taste & health benefits. This will ensure customers get their food fast, fresh, and full of flavor within no time” added Ritesh Goyal.
Texas Smokehouse: The Future of QSR in India
With 100 outlets planned across India, Texas Smokehouse is on a mission to:
- Revolutionize fast food with smoked chicken
- Provide a healthier, tastier alternative to fried QSR meals
- Expand rapidly through franchise opportunities
- Create significant employment in the food industry
The brand’s first outlet, launched in India in August 2024, has already witnessed strong demand and steady month on month growth, reinforcing its potential as a category leader in India’s QSR space.
For more information, please visit: texassmokehouse.in
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