January 25: NIFT Alumni Neha Chandra’s application, Task Tracker, empowers small businesses with teams consisting of low literacy to increase their employee’s productivity, efficiency, and accountability. It helps Small and Medium-sized Businesses or SMBs leverage technology to improve business practices and enables them to contribute to the Global Value Chain.
Today the SaaS sector is still nascent in India. While most global companies have shown confidence in India’s vibrant SMB system, there still is a need for SaaS tools within the Indian SMB space to bridge the technical gap. So crucial is the need that there is an estimated $8.7 Billion market opportunity. This has pushed a new generation of opportunist women entrepreneurs like Neha Chandra to take hold of India’s vibrant SMB ecosystem.
With over a decade of experience in working in the tech sector, Neha Chandra, along with her husband Rishabh Chandra, have been well-versed with SMEs and the significant help technology can have to conduct a business. So, realizing the current struggling times faced by the SMBs amidst the Covid 19 pandemic, they have launched Task Tracker, a SaaS tool to increase the efficiency of businesses.
Most managers and owners of SMB’s in India have been looking for a simple yet smart solution to effectively delegate their tasks, manage task workflows, and work collaboratively. Task Tracker aims to be that solution for them by being a simple tool that increases the productivity of business teams by harnessing delegation and collaboration.
“Over 300 companies have adopted our tool in less than 4 months from launch through our web portal and mobile app. We have noticed that many hospitals, e-commerce portals and manufacturing units have taken a keen interest in our application, Task Tracker because it would help them manage their teams better,” shares Neha Chandra, the CEO & Co-founder of Task Tracker.
In today’s date, there are only 13.5 to 15.7 million women-owned businesses in India. This means that the Indian women-owned businesses represent only 20% of all enterprises. But Neha Chandra aims to change these stakes by going on the ultimate quest despite all odds. She wants to empower women entrepreneurs or woman-owned businesses with smart technology to help them reach their true growth potential.
Neha further adds, “We plan on strengthening SMBs’ and women-owned enterprises’ value proposition by adding multiple offerings such as Sales Tracker, Budget Tracker, Production Tracker, and Ticket Tracker. These tools would certainly provide a complete tool kit a SMB would need for success.”
The duo expects to onboard over 62,000+ SMBs in the next 12 months. Their vision is to have more than 10 Lakh SMBs become consistent users of the Task Trackers tool kit by the end of 2025.
Learn more about task tracker at https://tasktracker.in
Follow Neha Chandra at https://www.linkedin.com/in/chandraneha
Divya Agarwal
