Divya Agarwal
New Delhi [India], December 19: There’s something quietly powerful about traditions that survive centuries. They don’t shout for attention. They don’t change with trends. They simply work. Rati Organics, a newly launched Ayurvedic-inspired personal care brand, is built on that very belief. With its debut product, Rati Organics Natural Rose Water 100 ML, the brand takes its first step toward reviving India’s ancient wellness wisdom in a form that feels relevant, honest, and refreshingly simple today.
Founded by Ditya Monga, Rati Organics was created with a clear purpose to bring back purity in personal care. Not one of the type which is proclaimed on flashy labels, but one which is found in patience, craftsmanship and a feeling of respect of nature. The brand takes a less rushed and more considered route in a market saturated with fast-fixes and formula-intensive approaches.
A Rose Water That Stays True to Its Roots
The newly introduced rose water is made through traditional Deg-Bhapka distillation technique which is one centuries old native to Kannauj. It is done using slow steam distillation of fresh roses so that the natural oils and therapeutic properties in them can flow through the water gently. No shortcuts. No artificial boosters. Just time, heat and skill by generation.
The outcome is a living rose water – soft is fragrance, soft to touch, and most relaxing. Made from 100% organic roses, Rati Organics Natural Rose Water is free from alcohol, synthetic fragrance, and preservatives. What you get in the bottle is just what nature had in mind. And even though it may be an ancient process, the usage is pleasingly modern.
This single product is a natural toner, having cleansed, a facial mist in the long days, a makeup setter to achieve a soft glow and even a quick hair refresher, when one needs it. It is easily adapted into actual ways of life, not ideal ones.
Why Rati Organics Came to Life
“At Rati Organics, we exist to revive the timeless secrets of Ayurveda,” says founder Ditya Monga. “Somewhere along the way, we stopped trusting what our roots already gave us. This brand is about reconnecting with that wisdom—without complicating it.”
The idea for Rati Organics came from a simple observation: people want cleaner products, but they also want them to work. They want tradition, but without feeling outdated. Rati Organics bridges that gap by combining ancient Ayurvedic practices with a clean, minimal, modern approach to personal care.
What Makes This Rose Water Different
Rati Organics Natural Rose Water stands out not because it claims miracles, but because it stays honest. Some of its defining features include:
- Authentic Deg-Bhapka Distillation: Preserves nearly 90% of the rose’s natural properties compared to fast industrial extraction methods.
- 100% Organic & Chemical-Free: It contains no alcohol, no added fragrance or preservatives and so it is suitable in your daily use and sensitive skin.
- Multi-Purpose Use: Replaces 3-4 products simultaneously toner, facial spray, makeup setter and hair setter- to help improve routines.
- Naturally Relaxing and Hydrating: Mollifies irritation, calms tired skin and offers natural oils without suffocating the pores.
- Sourced and Made in Kannauj: Made in Kannauj, the ancient capital of the Indian floral distillation.
Who It’s Made For
This rose water is for people who read ingredient lists. For those who care about what touches their skin. For skincare users who want something gentle yet effective, wellness lovers who trust Ayurveda, and everyday users who prefer one honest product over five complicated ones. It’s not designed for a niche audience. It’s designed for real people, real skin, and real routines.
From Kannauj to Homes Across India
Headquartered in Kannauj, Uttar Pradesh, Rati Organics is inspired by the heritage and the region is second to none. Kannauj, often known as the perfume capital of India, is a location where centuries old traditional distillation has been practiced. The brand is not merely sourcing ingredients by deciding to make it here, it helps sustain a living legacy.
As a Pan-India oriented corporation, Rati Organics intends to extend this tradition to the homes throughout the nation, with products that prove authentic, reliable and recognizable- but sophisticated.
What’s Next for Rati Organics
Natural Rose Water 100 ML is not the end of the launch. Rati Organics will broaden the offering with additional Ayurvedic personal care necessities, all crafted with the identical philosophy: tiny number of ingredients, conventional practices and impeccable purity.
With more consumers abandoning over-processed beauty products in exchange of mindful self-care, Rati Organics can position itself as one that is not a fad, but rather a re-creation of what has always worked.
About Rati Organics
Rati Organics is a personal care brand of Ayurvedics located in Kannauj, Uttar Pradesh. The brand is committed to restoring time-old Indian wellness methods by using clean, organic, and traditionally made products that suit modern life.
