Divya Agarwal
Chennai (Tamil Nadu) [India], April 27: In a heartening initiative that blends commerce with civic duty, PMJ Jewels had announced a special election season scheme encouraging citizens of Tamil Nadu to actively participate in the democratic process. With the Tamil Nadu State Assembly Elections that were scheduled for April 23, 2026, the leading jewellery brand made an appeal to voters across the state with a powerful message: “Go Vote. Get Inked. Celebrate the Moment.”
Under this unique campaign, any customer who visited a PMJ Jewels showroom with the indelible ink mark on their index finger, proof of having cast their vote, was eligible to receive an instant concession of ₹5,000 on their purchase. The offer is still live and valid until 30th April 2026. Those who went to cast their vote can avail this offer by visiting the showroom before April 30.
Speaking about the initiative, Kushal Kankaria, Chairman of PMJ Jewels, said:
“Voting is the cornerstone of our democracy. At PMJ Jewels, we believe that every citizen’s participation strengthens the nation. This special scheme is our way of honouring those who fulfil their democratic responsibility. We want to celebrate the spirit of voting and make the occasion even more memorable for our customers. When you vote and come to us with that proud ink mark, you are not just buying jewellery, you are celebrating your role in building a stronger India.”
Dinesh Kankaria, Managing Director, PMJ Jewels, added:
“This scheme is not limited to Chennai and Coimbatore alone. Citizens from anywhere in Tamil Nadu can visit any of our showroom in Chennai and avail this ₹5,000 discount by showing their ink mark. We are doing this out of our deep sense of social responsibility and love for our democracy. Every vote counts, and we want to uplift the spirit of civic participation across the state.”
The eye-catching campaign visual featured Superstar Mahesh Babu, who was born and brought up in Chennai, striking a charismatic pose with unique, exclusive, designer bracelet on his wrist, appealing for the proud participation in the electoral process. He is the brand ambassador for PMJ Jewels. The poster carried a powerful Tamil tagline: “!” which translates to “Voting is not just a duty, it is the pride of a leader!”
Superstar Mahesh Babu is currently working with acclaimed director S.S. Rajamouli on the much awaited pan-Indian film Varanasi, a grand cinematic showcase set to captivate audiences worldwide.
PMJ Jewels, celebrating 60 years of legacy, has been a trusted name in fine jewellery across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and the USA. With multiple stores in Chennai and Coimbatore, the brand continues to uphold values of trust, excellence, and community engagement.
The “Go Vote. Get Inked” offer is open to all customers who have exercised their franchise on April 23, 2026, and present the ink mark at the time of purchase. Terms and conditions apply.
PMJ Jewels invites every eligible voter in Tamil Nadu to fulfil their democratic duty and then celebrate the proud moment with a memorable jewellery purchase at any of its showrooms.
About PMJ Jewels
PMJ Jewels is a renowned jewellery brand with over six decades of excellence, known for its exquisite craftsmanship, pure gold, and diamond jewellery. With 45 locations across Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and the USA, PMJ Jewels remains committed to “Celebrate for Ever” while actively contributing to society through meaningful initiatives. For more information, visit any PMJ Jewels showroom or follow the brand on social media.
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