Divya Agarwal
New Delhi [India], October 15: Last night, The Claridges wasn’t hosting another polite cocktail reception. It felt like someone plugged the ballroom into a live grid. Navitas Solar and Puneri Paltan turned a clean-energy announcement into a charged celebration of Bharat’s power, both literal and athletic.
When Clean Energy Met Kabaddi
Picture this: sharp suits and team jerseys in the same frame, champagne flutes clinking against water bottles. The usually staid corridors of The Claridges pulsed as Navitas Solar, the home-grown solar manufacturer that has quietly become a national heavyweight, threw open its doors for a two-hour fusion of sport and sustainability.
Clients, partners, media, and die-hard kabaddi buffs packed the hall. On one side, you had the people wiring India’s rooftops with sunlight; on the other, athletes who dive head-first into dust and adrenaline. Together, they made a surprisingly natural fit.
Twelve Years of Sunlight and Sweat
The evening began with a keynote that felt more like a victory lap. Navitas Solar’s team traced its 12-plus-year climb from a modest setup to a name that now practically defines the phrase “Bharat ka Solar.”
In an industry where most companies preach technology, Navitas has built something harder, trust. Panel by panel, megawatt by megawatt, it has lit up homes, factories, and now, apparently, a kabaddi mat.
Directors Ankit Singhania and Vineet Mittal took the mic to outline how far the company has come, and how far it intends to go. “Resilience powers everything,” one of them said, glancing toward the Puneri Paltan players in the front row. “Whether it’s an athlete or a solar cell, the principle is the same: consistency under pressure.”
Beyond Logos and Slogans
Partnerships between corporates and sports teams often stop at branding. This one didn’t. Navitas Solar’s tie-up with Puneri Paltan is built on a shared obsession: performance through endurance.
The idea is deceptively simple: use sport to drive home the message of sustainability. If kabaddi can bring clean energy into mainstream conversation, that’s a win no CSR report can capture.
During the Q&A, players fielded questions about their routines, strategy, and mental focus. Somewhere between talk of raids and tackles, they compared their stamina to the staying power of a solar array under the summer sun.
The analogy landed perfectly; half the audience nodded, half grinned.
The Room That Buzzed Back
By the time the formalities wrapped, the crowd was wired. Clients who had installed Navitas panels in factories were swapping stories with fans discussing match points. Influencers shot reels; executives talked policy; one kid in a Puneri Paltan jersey got a fist-bump from a player and nearly levitated.
Then came the chant, loud, unprompted, and contagiously proud:
“Bharat ka Khel, Bharat ka Solar – Puneri Paltan aur Navitas Solar!”
It rolled through the hall like thunder. Someone raised a glass; someone else hit record. The moment didn’t need a press note; it had already gone viral in real life.
What Makes This Move Smart
India’s renewable energy market is on a tear, aiming for 500 GW capacity by 2030. The next big challenge isn’t generation, it’s connection. How do you make sustainability cool enough that people want to talk about it?
Navitas Solar may have found its answer in Puneri Paltan. Kabaddi is Bharat stripped to its core: grit, sweat, and no fancy equipment. It’s as indigenous as it gets. By investing here, Navitas isn’t chasing glamour; it’s backing authenticity.
While other brands pour crores into global sports to look modern, Navitas has turned local to look timeless. And it works. Because when you watch a kabaddi team fight for every inch of ground, you’re also watching the story of a country fighting for energy independence.
Lighting Up Bharat, Literally and Figuratively
For over a decade, Navitas Solar has been powering homes from Gujarat to Guwahati. The company’s reputation rides not on slogans but on reliability, a currency more valuable than any subsidy. Now, with Puneri Paltan, Navitas is translating that reliability into cultural currency. The message is simple: sustainability is not a luxury for boardrooms; it’s a mindset for Bharat.
As the evening closed, players and company directors lined up for a group photo, two worlds, one purpose. The flashbulbs went off, but the real light was already there: a sense that something genuinely Indian, and genuinely forward-looking, had just taken shape.
