December 23: Reach pro, in collaboration with Sunset Cinema Club, successfully organised a two-night open-air movie screening, taking into consideration the growing Popularity of Drive-in theatres. The blockbuster Pretty woman & Jab we Met was screened at their property, Reach 3 Roads, and created a beautiful celebratory atmosphere, where mall-goers enjoyed the vibrant vibe of the open-air movie screening. As the festive season uplifts the mood, people now prefer to spend more time outside with their friends and families. The open-air cinema activity drew over 200-300 people to witness the magic of watching movies beneath the skylight.
Nandini Taneja, VP Reach Pro Group, added, “We being an ever-evolving shopping centre with world-class facilities, are continuously focused on creating unique experiences for our customers. Open-air screening is a concept which is rapidly picking up in metropolitan cities, and we wanted to present more such experiences to our customers, as an exclusive offering.”
Around the time of the pandemic, the open-air cinema gained traction as people began to seek out other, safer forms of entertainment. People are also drawn to the open-air concept because of being quarantined at home for more than a year.
About Reach Pro 3 Roads
Reach 3 Roads is a neighbourhood open-air retail complex located in Sector 70, Gurugram, Haryana, and offers the proper basic provision for the community. The open-air market provides a diverse range of retailers, from supermarkets to footwear brands to salons, to provide clients with an essential shopping, wellness, dining, or entertainment experience. The complex hosts some of the leading brands, including Haldiram’s, Looks, Dominos, Sodhi’s supermarket, jockey, etc.
Divya Agarwal
