Divya Agarwal
New Delhi [India], March 31: Lemon Tree Hotels, one of India’s leading hospitality chains, has announced the signing of Lemon Tree Premier, Omkareshwar, further expanding its presence in Madhya Pradesh’s key pilgrimage and destination tourism markets. The project is being developed by Divine Hospitality, founded by Mr. Subodh Sharma, and was exclusively advised by EffoLogic, one of the leading tourism and hospitality advisory firms in Central India.
The Memorandum of Understanding (MoU) for the project was signed with Lemon Tree Hotels on 21 January in New Delhi, marking a key milestone in the development of this branded hospitality project in Omkareshwar.
Located in the sacred town of Omkareshwar, situated along the Narmada River, the upcoming hotel is strategically positioned to cater to the rising influx of pilgrims, spiritual tourists, and leisure travellers visiting one of India’s twelve Jyotirlingas. Omkareshwar is emerging as a high-potential destination for religious tourism and hospitality development, supported by improved infrastructure and growing tourism demand across the Narmada River belt.
The proposed Lemon Tree Premier, Omkareshwar is expected to feature approximately 85 well-appointed rooms, along with a restaurant, banquet facilities, meeting spaces, a fitness centre, swimming pool, and other modern amenities, offering a high-quality branded hospitality experience aligned with Lemon Tree Hotels’ standards.
The project represents a significant development for the holy city of Omkareshwar, particularly in the context of the upcoming Simhastha Ujjain 2028, and aligns closely with the Government of Madhya Pradesh’s focus on strengthening religious and pilgrimage tourism across the state. The addition of a branded hospitality asset in Omkareshwar is expected to enhance accommodation infrastructure for the growing number of pilgrims and visitors travelling to Ujjain and Omkareshwar, while complementing large-scale spiritual tourism initiatives such as Mahakal Lok in Ujjain and Ekatm Dham in Omkareshwar.
As the exclusive advisor for the project, EffoLogic provided end-to-end tourism and hospitality advisory services, including project feasibility analysis, brand association advisory, Detailed Project Report (DPR) support, project finance structuring, and guidance on tourism subsidies and incentives available under state policies. EffoLogic also assisted the developer in overall project positioning to ensure long-term operational and financial viability.
Commenting on the association, Mr. Subodh Sharma, Founder, Divine Hospitality, said: “Omkareshwar is witnessing strong growth as a spiritual and tourism destination. Partnering with a trusted brand like Lemon Tree Hotels enables us to deliver a professionally managed hospitality asset. EffoLogic’s structured advisory approach helped us navigate brand association, feasibility, and financial planning efficiently.”
Mr. Pranjal Mattha, Director, EffoLogic, added: “This project reflects the growing investor confidence in pilgrimage and destination tourism across Madhya Pradesh. With upcoming opportunities such as Simhastha Ujjain 2028, cities like Ujjain, Omkareshwar, Maheshwar, Mandav, Indore, and Bhopal are witnessing increased demand for organized hospitality infrastructure. EffoLogic remains committed to supporting tourism-led growth through integrated advisory solutions.”
The signing of Lemon Tree Premier, Omkareshwar further strengthens Lemon Tree Hotels’ footprint in Central India while reinforcing EffoLogic’s role as a trusted tourism project advisory partner for developers and investors across emerging destinations.
EffoLogic Consultants Pvt. Ltd. is one of the leading tourism and hospitality advisory firms in Central India, founded by Mr. Pranjal Mattha and Mr. Prakalp M. Jain. With operations across Madhya Pradesh, Rajasthan, Maharashtra, Gujarat, and Chhattisgarh, and headquartered in Indore, EffoLogic provides end-to-end advisory services for tourism and hospitality projects, including project feasibility studies, Detailed Project Reports (DPRs), brand association advisory, project finance, tourism subsidies and incentives, and land allotment support. The firm has recently facilitated hospitality transactions across leading destinations in Madhya Pradesh such as Indore, Ujjain, Maheshwar, Mandav, and Bhopal, further strengthening its position in the region.
The firm has a special focus on pilgrimage and destination tourism, particularly in view of the upcoming Simhastha Ujjain 2028, and actively works across key tourism hubs such as Ujjain, Omkareshwar, Maheshwar, Mandav, Indore, Bhopal, and the Narmada River bank. With experience across 250+ projects, EffoLogic supports developers, investors, and institutions in creating bankable, sustainable, and implementation-ready tourism projects.
For more info check this link: https://www.effologic.in/
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