Strong Planning and Customer Support Leads to 27% Market Share
Solid Business Position Continues into 2021
November 17: Kingston Technology, a world leader in memory products and technology solutions,, today announced TrendForce has named it as the number one supplier of SSDs in the channel for all of 2020. According to TrendForce, Kingston accounted for a whopping 27 per cent of the 111.5 million units shipped in 2020.
With the emergence of COVID-19 in 2020, TrendForce reported a 15% YoY decrease in annual SSD shipments to the channel and severe delays in manufacturing and logistics, resulting in a sudden decline in order volumes. Yet, findings show through Kingston’s global strategy for sourcing components; the company was well ahead of its competitors, considering a global pandemic and looming chip shortage. The results reinforced Kingston as the clear leader in SSD production, as the second-place supplier accounted for only 8 per cent of the total channel market. As a category, third-party suppliers (non-semiconductor) SSD makers accounted for65% of the total shipments in 2020.
Kingston Technology’s presence in the market is widely due to its strong relationships with customers and channel partners worldwide. As the ongoing health crisis swept through the world and businesses moved fast to adapt, Kingston continued to offer top-tier sales support and access to in-house product experts and engineers who embody the “Kingston Is With You” working attitude that has led to three successful decades of reliability and support for customers. Kingston’s #1rankin the SSD market is no surprise when the same approach in the DRAM division has led the company to be the largest third-party memory module supplier for the 18th consecutive year.
“The 2020research findings reinforce Kingston’s growing presence and position in the SSD market,” said Kingston.“The COVID-19 pandemic has largely impacted and accelerated the worldwide demand of SSDs, with remote working and education as the key drivers behind last year’s surge continuing through 2021 into next year. With that, we continue to solidify our offerings with distinct SATA and NVMe solutions in the client space and growing enterprise solutions for a variety of applications and host environments.”
Kingston has no plans in slowing down, having just added two PCIe 4.0 NVMe M.2 SSDs to its portfolio with the addition of KC3000 and Kingston FURY Renegade SSD. The high-performance drives joined Kingston’s family of client SSDs to enable those who demand speed and reliability to handle intensive games and application workloads on desktops and laptop PCs.
For more information, visit kingston.com.
Divya Agarwal
