Mumbai, Aug 11: Pragya Pathak, 24, of Delhi, has always had a keen eye for social media marketing. During the course of her graduation, she was exposed to this newfound and budding field and before she knew it, she was way too into it. Pragya would watch YouTube and Instagram videos, the fashion, beauty, and lifestyle content, and the concept of social media blogging fascinated her.
2016 was the year when Pragya began her journey as a blogger. With 5-6k followers in the growing years of social media blogging, she signed up herself on a few platforms and that itself was a kick start towards a career she is growing at. Her first 2 collaborations came in with Cadbury and Fastrack. The two major collaborations gave her the power to take a risk and move on to taking up social media blogger as a full-time career. In 2018 she went on her first-ever trip as a travel blogger with a Mumbai-based agency, and a new niche of travel blogger came up to her. She knew she loved fashion and travel, and so, with the knowledge, passion, and love for creating new content, travel, and social media, she set herself on the path of becoming a content creator and travel blogger.
In the course of 5 years, Pragya has grown immensely and not just in her social media presence, but also in her personal growth. As a content creator or a digital creator, her journey hasn’t always been filled with flowers and sunshine. She has struggled her way through; she has worked immensely with great dedication and hard work to be able to reach where she is today. “Being a content creator or a digital creator gives me enormous joy. Good things don’t come to us overnight. And it shouldn’t be, since you are willing to work in the field and if you wish to grow, you have to give your everything and not just do things for the sake of it,” Pragya’s words give the kind of motivation that one truly needs today. Her growth as a person and the heights of success that she has reached today is truly commendable and Pragya is truly the person people should look up to.
Pragya’s forte as a blogger goes wider than just travel and content. She loves to create fashion and make-up hacks and content that is just as entertaining and amazing to look at. With her recent milestone of 100k Instagram followers, one can only imagine how much the Instagram family loves to see her content. Pragya has created content for various sectors and brands that includes; JW Marriott, Himalaya, Wetside, PopXo, L’Oréal, Garnier, Goibibo, Thomas Cook, Skull Candy, Xiaomi, Maybelline, Amazon, Daniel Wellington, Myglamm, Center Fresh, and many such brands.
Pragya is one of those bloggers who not only create content for fun but also has a major influence on her followers. With the kind of persona she holds, it’s only a matter of time until she reaches the peaks of success, higher and much greater than she already has achieved.
Follow Pragya Pathak on Instagram: @pragyapathakk
Divya Agarwal
