Meraki will focus on acquiring & activating assets, with an objective to build & manage fan communities across the globe
February 14: SportZchain, is a leading Indian blockchain-based platform designed to incentivise the ‘invested fan’ by equipping them with Sportz tokens & exclusive NFTsof their favourite teams. SportZchain recently partnered with select teams viz. Tamil Thalaivas, Dabang Delhi Kabaddi Club, Bengal Warriors &Gujarat Giants in the Pro Kabaddi League.
Speaking at the announcement, Siddharth Jaiswal, Founder & CEO of SportZchain said, “As a start-up, when you are in the process of establishing your presence in the market, you need the right fit when it comes to marketing and brand solutions.
Someone who completely understands what your end objective is and accordingly provides innovative and disruptive solutions as well as research and insights. Meraki Sport & Entertainment are who you need, a proper mix of youth and experience, a team that is passionate about sports, and always ensuring that we are ahead of the curve. We look forward to working with them in this exciting and fast-paced world of sports tokens and NFTs.”
Meraki Sport & Entertainment, one of India’s leading sports marketing & consulting companies, working with Brands, Teams & Athletes, will also be responsible for creating & implementing fan engagement &communication strategies and managing the brand’s digital& social media footprint to drive awareness & adoption of fan tokens & cryptocurrency.
“Web 3.0 has quite literally been a game-changer in the world of sport. Blockchain driven technology has enabled fans to connect with their teams in a manner not experienced before. SportZchain is at the forefront of this innovation, and we at Meraki are excited to partner with them to drive their mission of creating the “Invested Fan”. We are also particularly excited that as an Indian company with global ambitions, we are partnering with another Indian company who harbours those same global ambitions”, said Toshan Patil, Co-founder & Director of Meraki.
ABOUT SPORTZCHAIN
SportZchain is looking at improving the engagement of fans across the globe by focusing on invested fans, which will benefit both the fanbase and the teams.SportZchain empowers fans to connect with their preferred teams; crowd manage their decisions and influence internal decisions while simultaneously earning hefty monetary rewards. The platform also enables sports teams, clubs, and individual players to communicate with their fans directly and partake in the financial upside.
ABOUT MERAKI SPORT & ENTERTAINMENT PVT. LTD.
Established in Sept. 2015, anchored on the pillars of Sport, Sponsorship & Society, Meraki is a fully integrated sports marketing & consulting agency, working with Brands, Teams & Athletes, helping them leverage sport for Social, Cultural & Economic Progress, operating across six verticals – Advisory, Rights, Talent, Experiences, Digital & Content Lab and IPR.
Divya Agarwal
