Divya Agarwal
Mumbai (Maharashtra) [India], April 17: FOY, the trailblazing beauty platform known for its expert curation and customer-first philosophy, is rewriting the rules of beauty discovery with its inaugural Consumer Review Event, set for 18th April at Alta Stella
In a bold departure from traditional launches and influencer-only previews, FOY is putting real people front and centre. This immersive event invites consumers to discover, test, and talk about products firsthand, creating a vibrant space for honest opinions and genuine connections between people and brands.
The afternoon kicks off with an influencer and media preview from 11:30am to 1:30pm, followed by the doors opening to everyone. With 100–150 expected guests, FOY’s event brings creators and skincare lovers together in a space designed for discovery, lively conversation, and authentic feedback, all in a relaxed, community-first setting.
Guests will discover a curated lineup of standout skincare brands: D’you, Dr. Su, Kiro, Haru Haru, Tirtir, Unfltrd, VT Cosmetics, Equalberry, to name a few. Rather than spotlighting a single product or category, FOY champions authentic discovery. Set against an inviting garden backdrop with curated food stalls, the experience encourages meaningful conversations that extend beyond beauty, fostering connection, curiosity, and community.
Speaking about the initiative, Bhavika Jain, Founder of FOY, shared:
At FOY, the consumer has always been the starting point of everything we build, from how we curate brands to how we design experiences. This event reflects that philosophy. It’s a space created not just for discovery, but for dialogue- where consumers can explore and engage without the pressure to purchase, and where we can listen closely to what truly resonates with them. For us, it’s about understanding evolving consumer needs and shaping FOY alongside our community, not in isolation.”
FOY’s Consumer Review Event is more than a milestone: it’s a statement of intent. By prioritising experience over promotion, FOY is building a transparent, trust-driven beauty ecosystem where customers lead the conversation, and brands listen.
Event Details
Event Name: FOY’s Consumer Review Event
Date: 18th April
Time: 11:30 am to 1:30 pm
Venue: Alta Stella
Expected Attendance: 100–150
Audience: Influencers & Consumers
Participating Brands: Eqqualberry, Unfltrd, TIRTIR and more
Tickets: https://in.bookmyshow.com/events/foy-s-consumer-review-event-skincare-edition/ET00492296
About FOY
FOY is an exceptional e-commerce platform offering personalised beauty and skincare solutions, transforming the way consumers experience beauty. Founded by Bhavika Jain, FOY blends expert guidance with AI-powered tools, including its signature AI Skin Test and AI Foundation Finder, enable customised care journeys for every individual, with the launch of an AI-driven, hyper-personalised app this May.
The platform features a curated assortment of over 100 international and homegrown brands, including Mary & May, Dear Doer, and Haruharu Wonder across skincare, makeup, haircare, and bath & body. FOY enables customers to discover products tailored to their unique needs, making beauty deeply personal rather than superficial.
Committed to innovation and discovery, FOY continues to introduce new brands and experiences that empower people to look and feel their best.
Digital Footprints:
Website: foyforyou.com
Instagram: @foy_foryou
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