To take its overall employee count to 1200 +by March 2022
Hiring across verticals to support its expansion plans of over 100+ stores across the existing markets by march 2022
Mumbai (Maharashtra) [India], February 10: Fipola Retail India, India’s leading omnichannel meat D2C (Direct to consumer) start-up today announced that it will hire 400+ employees by March 2022. The hiring spree is strategically planned to add another 2100+ employees to support the start-up’s expansion plans of launching over 275 retail stores across India by 2023. The start-up recently announced an investment of INR 40 crores to launch over 40 retail outlets by March 2022.
Speaking on this employment expansion, Mr. Sushil Kanugolu, Founder & CEO, Fipola Retail India said,“Currently our employee strength stands at 850 + and we intend to increase our employee count by 1200+ by March 2022. The meat and seafood industry has grown at a healthy rate of 400% in the last 2 years of the Covid-19 pandemic. Based on the rapid growth in the industry, we have set a target of reaching 275+ stores by 2023 and we are building a strong base of employees to help us reach there. We have healthy revenue of INR 110 crores and a retargeting to reach a revenue of INR 460 crores by 2023.” Fipola currently has operations across 3key states of Tamil Nadu, Karnataka and Telangana and going forward, the company has plans to expand its operations across India.
Mr. Sushil Kanugolu – Founder & CEO further added, “Fipola is on its way to becoming the largest D2C omnichannel meat brand wherein we would not only be focussing on our online presence but also on our offline stores. Our focus is to strengthen our technology team along with our distribution channel to give our customers a seamless experience. We deploy the best in class, fresh and premium meat to our customers. We strongly focus on hygiene and store maintenance and that is how we have a dedicated team of employees who take care of pre-cleaning, processing, packaging and delivering goods to our customers.”
Currently, Fipola has a healthy customer base of more than 10 lakh customers. Apart from meat delivery, Fipola is also consistently focussing on its other 2 verticals – ‘Fipola Grill House’ and ‘Fipola on Wheels’. Fipola on Wheels is manifesting the concept of “bringing the store to your doorsteps” while ‘Fipola Grill House’ serves restaurant-style grilled chicken and shawarmas and provide takeaways that are “ready to eat”. Customers can also buy Fipola’s premium quality meat products from their Retail outlets, or get the freshly cut meat & seafood, home delivered by ordering using Fipola’s Website/ Mobile App (Android and IOS), and through their merchant platforms like Swiggy, Zomato & Dunzo.
About Fipola Retail India:
Fipola Retail India Pvt Ltd, is a South India based, omnichannel D2C meat and seafood retail brand founded by Mr. Sushil Kanugolu in December 2016. The brand since then has successfully redefined meat retailing in the country by delivering premium products and best in class customer service within a hygienic and convenient shopping environment. Fipola also recently diversified its services under the same umbrella, with Fipola Grill House being one of the largest with 8 outlets in Tamil Nadu and in almost all stores in Hyderabad and Bengaluru. A brand extension that caters to restaurant-style grilled chicken and shawarmas takeaways that are ready to eat. Fipola on Wheels is another diversification, manifesting the concept of ‘bringing the store to your doorsteps’ by the brand. This international concept of Mobile Retail Stores has its presence in the metros – Chennai, Hyderabad and Bengaluru.
Divya Agarwal
