Fipola delivers 10k+ orders daily orders by the end of this quarter
Aims to cross revenue of Rs. 460 crores by the next financial year
Mumbai (Maharashtra) [India], March 11: Fipola, India’s leading omnichannel Meat Superstore, announced that it has registered more than 10k+ orders daily in the past three months. The D2C(Direct-to-Customer) Startup recorded more than 3 lakh orders in the last month, with most of its sales coming from products like seafood, chicken, mutton and value-added products. Fipola is all set to initiate its business expansions and launch over 40 retail outlets by March 2022, intending to double its daily orders.
Chicken is by far the most preferred product by the customers as it registers over 38% of its sales. This is closely followed by Seafood (32%) and Mutton (21%). Going forward, the company is also aiming to expand its presence in the hospitality sector by increasing its other offerings – ‘Fipola Grill House’ and ‘Fipola on Wheels’.
Speaking on the business expansion, Mr. Sushil Kanugolu, Founder & CEO, Fipola, said, “Fipola has always aimed at meeting the customers’ needs by leveraging our unique user experience along with high-quality meat products. We are launching Pune in may and set to increase our revenues to more than INR 460 crores by the end of the financial year and With this massive expansion, we aim to deliver over 250+ products across seven key cities like Chennai, Hyderabad, Coimbatore, Vellore, Tirupur, Pondicherry and Bangalore. Currently, we are taking more than 300000 orders from our base of more than 10 lakh customers.”
Further, Mr. Kanugolu added, “We have touched an annual run rate of INR 200 crores. With gradually increasing demand in the meat and seafood industry, our target is to achieve a growth rate of 4x year on year.” Fipola is continuing to raise more funds as it sets its eyes to expand to 275 stores across India in the next 16 months entering newer markets like Delhi NCR, Mumbai, Kolkatta, and Punjab.
About Fipola Retail India:
Fipola Retail India Pvt Ltd is a South India based omnichannel D2C meat and seafood retail brand founded by Mr. Sushil Kanugolu in December 2016. The brand since then has successfully redefined meat retailing in the country by delivering premium products and best-in-class customer service within a hygienic and convenient shopping environment. Fipola also recently diversified its services under the same umbrella. Fipola Grill House is one of the largest, with eight outlets in Tamil Nadu and almost all stores in Hyderabad and Bengaluru. A brand extension caters to restaurant-style grilled chicken and shawarmas takeaways that are ready to eat. Fipola on Wheels is another diversification, manifesting the brand’s concept of ‘bringing the store to your doorsteps’. This international concept of Mobile Retail Stores has its presence in Chennai, Hyderabad and Bengaluru.
Fipola is continuing to raise more funds as it sets its eyes to expand to 275 stores across India in the next 16 months entering newer markets like Delhi, NCR, Mumbai Kolkatta, and Punjab.
Divya Agarwal
