Mumbai (Maharashtra) [India], June 26: In a move that marries interactive storytelling with beverage innovation, Easy Boba, India’s fastest-growing bubble tea brand, has launched Riddler’s Saturday — a weekly Instagram-based riddle challenge designed to engage, reward, and delight its community of tea enthusiasts.
Every Saturday at 11 AM, Easy Boba’s Instagram story will present a new riddle, where followers get a single shot per level to crack the flavor of the week. Hints drop every three hours, culminating in a final reveal. The earlier participants crack the code, the better the rewards — from Buy One Get One Free Drink to exclusive discounts up to 10%.
“At Easy Boba, we believe every flavor tells a story. Riddler’s Saturday brings that story to life — one sip and one riddle at a time,” said Adnan Sarkar, Founder of Easy Boba. “It’s about merging the joy of discovery with the joy of drinking something truly special.”
This gamified approach isn’t just fun — it reflects the brand’s broader mission to blend innovation with authenticity. Known for reinventing traditional Indian drinks with a boba twist, Easy Boba offers a vibrant menu with dairy-free, plant-based, Jain-friendly, and low-calorie options, making it a favorite among health-conscious consumers and those with dietary restrictions.
How the Game Works:
- One riddle drops every Saturday at 11 AM.
- Users get one guess per level, per hint drop — no second tries.
- Two hints follow every three hours; the fourth story reveals the answer.
- Winners get featured on the Riddler Leaderboard and receive in-store rewards.
Reward Levels:
- Level 1 (The Golden Sip): Buy One Get One Free Drink + Tag
- Level 2 (Silver Guess): 25% off
- Level 3 (Bronze Shot): 10% off
- Level 4 (The Big Spill): Answer reveal, game ends
This playful, layered campaign fits into Easy Boba’s larger branding strategy of creating “Sip-worthy experiences.” With 20+ outlets and growing, the company continues to redefine India’s café culture by offering not just a drink, but a flavourful adventure.
The offer is applicable at select locations. Kindly confirm its availability at your nearest outlet.
For more details or to play along, follow @easyboba on Instagram or visit www.easyboba.in.
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Divya Agarwal
