Mumbai, July 26: The cosmetics industry in India is gradually mounting up. Despite not needing to glam at home, Consumers used some quality time to learn a new makeup trick or the least, to do their eye makeup for zoom calls. While demand for this segment is rising with Covid restrictions still in place, they now prefer to shop near accessible areas.
Pandemic has indeed shaped up the strategy of many brands to meet the most important criteria: Availability and accessibility. While most niche brands in retail in physical stores, Drug stores have done it all. These brands have got your back in these unprecedented times. The best of all, these brands offer you great prices and great deals. Easy to shop at any time without having to worry about the availability is all makeup hoarders need.
While you question the quality, these brands surprisingly offer similar quality and packaging to a niche brand that usually might cost you an arm and a leg. The market for these brands is blooming. Recently, Colour Cosmetics, an indie brand, decided to venture into the beauty business by offering a unique range of makeup products at affordable prices. They are retailing some cult products to similar niche brands present in the market today. Its product portfolio constitutes lipsticks, compact powders, foundations, eye shadows, blushes, and bronzers.
Currently, the brand is retailing through e-commerce. However, they are in talks with local pharmacies and marts to expand the reach to every state in the country. Further, it aims to deliver beauty products at affordable rates without compromising the value and quality and reckons beauty has no borders and restrictions. Mhm. It looks like this indie brand is going to ace your glam game this season.
Divya Agarwal
