The New Contagion

Kolkata, Aug 7: The world has shaken us to awaken us. We have all witnessed the power of a tiny virus known as Corona. At the same time, we have also witnessed the power of another tiny virus. Kindness. Almost as contagious.

We have seen doctors, nurses, frontline workers, and social workers put their own lives at risk to save the lives of so many others.

An interesting question comes up here. Without even putting our lives at risk, if there were a way to save eight lives, or give vision to six people, then why would we not?

Until recently, there was no hope for those suffering from end-stage organ failure. Neither were there any poetic crimson sunrises or golden sunsets for those who knew only one colour: black? And then yes, a solution was found. The ‘vaccine’ was found. Yes, it took years of research and hard work. It was called Organ Donation. A miracle of medical science. A medical landing on the moon.

At a time when the world was praying for the COVID vaccine, how would it be if, now, after we have the vaccine, people continued to die simply because they refused to make use of it?

While we have been discussing daily figures of fatalities due to COVID in the last year, let us be informed that five lakh lives are lost in India every year due to organ failure.

While we say ‘yes’ to the COVID vaccine to save our own lives, let us say ‘yes’ to Organ Donation too – a vaccine that can help save lives of others.

Let us take this as our national duty.

Let us pledge to be Organ Donor today.

Let us usher in the contagion of Kindness.

Shruti Mohta

Shruti Mohta is a crusader for organ donation, spreading awareness since 2017, and is the founder of the Live Kingsize Die Kingsize Foundation. The foundation has some of the leading transplant doctors of India and also enjoys the support of eminent persons from the fields of music, dance, theatre, sports and business.

A TEDx speaker, Shruti has been invited by several prestigious organisations, educational institutions and hospitals to give awareness talks.  She has also been promoting awareness through newspapers, radio, television and social media, receiving hundreds of pledges.

Her dream is that in a few years no one dies for want of an organ.

A campaign has been planned for World Organ Donation Day on 13 August. Personalities like Kapil Dev, Usha Uthup, Shiamak Davar, NityanandaCharan Das of ISKCON, actress Bhagyashree, author Chitra Banerjee Divakaruni, and several others have already sent their own pledge videos which will help to motivate and inspire many towards this life-saving cause.

Shruti will be leading a panel discussion on 12th August at 8 PM IST, with some of the leading transplant doctors of the country, the Jt.Director of ROTTO, and other experts. This will be streamed live on the FB pages of the LKDK Foundation as well as PRSI, Kolkata Chapter. All are welcome to join this informative session.

Live Kingsize Die Kingsize Foundation 

Website: www.lkdk.in

https://livekingsizediekingsize.com/

Follow on Instagram, Facebook and YouTube

Related Posts

ICSI Proposes Principle-Based Approach To Address Climate Change

New Delhi [India], December 4: With the 30th edition of the Conference of the Parties (COP 30) concluding in Brazil, the pressing issue of Climate Change compelled the international community…

Samprati Foundation Honors Surat’s Safai Veers with Protective Gear Drive Led by Chairman Nirav Shah

Surat (Gujarat) [India], December 1: Samprati Foundation, under the dynamic leadership of its Chairman Shri Nirav Shah, successfully organized a special health-care initiative at the SMC Health Center, Pal, dedicated…

You Missed

TIMELESS FASHION WALK 2025 Blasts Off in Style: Vishal Kapoor VK Launches a Bombastic, Star-Studded Opening

  • By
  • December 4, 2025
TIMELESS FASHION WALK 2025 Blasts Off in Style: Vishal Kapoor VK Launches a Bombastic, Star-Studded Opening

DR. Subramaniian Kriishnaswamy: (Spiritual Healer) An Inspiring Journey from Crisis to Resolve well known Spiritual Healer Of India

  • By
  • December 3, 2025
DR. Subramaniian Kriishnaswamy: (Spiritual Healer) An Inspiring Journey from Crisis to Resolve well known Spiritual Healer Of India

DFC Delhi Fashion Week 2025 Launched after decade vision, celebrating handloom, Reinvent Northeast show & IDFA Awards

  • By
  • December 3, 2025
DFC Delhi Fashion Week 2025 Launched after decade vision, celebrating handloom, Reinvent Northeast show & IDFA Awards

AAOMI Makes a Dazzling Debut, Adding a New Pulse to Andheri’s Nightlife

  • By
  • December 2, 2025
AAOMI Makes a Dazzling Debut, Adding a New Pulse to Andheri’s Nightlife

Beiruna Brings a New Chapter of Middle Eastern Elegance to Mumbai’s Skyline

  • By
  • December 2, 2025
Beiruna Brings a New Chapter of Middle Eastern Elegance to Mumbai’s Skyline

The real story of Shubhankit Sharma: A case of hard work, rise and responsibility

  • By
  • December 1, 2025
The real story of Shubhankit Sharma: A case of hard work, rise and responsibility