Coimbatore (Tamil Nadu) [India], July 7: The world is going digital with unforeseen alacrity and businesses are trying hard to catch up so that they can keep customers happy. At Zimson Watches, an e-commerce revolution is in the making, which promises to alter your shopping experience visibly! This altering of narrative has been possible because of the entry of the third-generation into this family-owned business established way back in 1948. Understanding the need to provide an exemplary shopping experience to its loyal clientele, the company has focused on creating a user-friendly online platform and it is already reaping the dividends!
Learning Everyday
When the family patriarch started the business right after independence, he was followed by his 5 sons, who worked towards pushing the business forward. Now, with the third generation having stepped into the arena, things are taking a turn for the better. The one thing that has remained constant, throughout the past 70 years & more, is the curiosity about every new, positive development that would help the business grow further. The learning graph continues to this day and helps the business owners gain new ground year on year.
Growing Luxury Watch Market
As the demand for luxury and fashionable watches brands grows in India, Zimson Watches has been keeping up with the burgeoning demand with authorized dealerships of luxury and fashion brands like Rado, Tissot, Casio Seiko, Fossil, and Michael Kors. Besides, they are prominent importers of leading watch brands from Switzerland and Japan. With the changing global dynamics, the market for luxury & fashionable watches has grown exponentially in recent years and brands like Zimson Watches are in the middle of this changing scenario. Apart from the 60 showrooms that they have all over the country, the online store of the company provides an elegant display of watches and helps the customers navigate the setup easily.
Zimson considers watches to be a “reflection of your persona and style” and also that “they represent taste, individuality, and character.” Watches are no longer just a utility item and have become another extension of status symbols.
The third-generation owners are now trying to reinvent the business by laying special emphasis on a noteworthy collection of fashion and luxury watches, which represent glamour, lavishness, and elegance. The new entrants into the family business want to build connections with customers and offer them a personalized experience with the best of products.
The market for fashion and luxury watches in India continues to grow and it has shifted to digital in a big way. In just 2 clicks, the customer can reach the business and help it further evolve and grow. People today want the best of watch brands from all around the world and Zimson Watches makes it easier for them to attain what they desire in watches.
Divya Agarwal
