Divya Agarwal
New Delhi [India], April 28: DigiBirds360, a performance marketing agency headquartered in Faridabad, has announced the appointment of Manmohan Singh as its new Head of Operations, effective January 2026. With over a decade of progressive experience in digital marketing and performance strategy, Manmohan brings a results-driven leadership approach and deep operational expertise to his new role.
Professional Background
Manmohan Singh is a digital marketing expert with more than twelve years of experience across performance marketing, paid media, SEM, SEO, and growth strategy. Before joining DigiBirds360, Manmohan served as:
1. Head of Performance Marketing at Red Bananas, where he managed MCC accounts across ten-plus clients and delivered 50% growth in e-commerce revenue within six months.
2. Before that, he held a Group Head position at Publicis, overseeing digital advertising for marquee brands including Hero Motocorp and DBS Bank, managing an annual media spend of ₹50 crore.
3. Manmohan also led the paid media department at Techmagnate (Digital Marketing Agency) for over two years, managing accounts for more than 20 clients while achieving a 95% client retention rate across healthcare, finance, and automotive verticals.
His career also includes senior roles at Milestone Inc., 5 Core Electronics, Enuke Software, and Ericsson, giving him a well-rounded foundation in both agency and in-house environments.
In addition to his agency career, Manmohan is the founder of AI Meets Marketing, an initiative he launched in 2023 focused on integrating artificial intelligence into marketing workflows. His expertise spans SEM, paid social, marketing automation, team leadership, and data-driven strategy; tools and capabilities that align directly with DigiBirds360’s growth trajectory.
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Role & Responsibilities
As Head of Operations, Manmohan Singh will be responsible for overseeing the agency’s day-to-day operational frameworks, optimising internal workflows, and ensuring seamless delivery across all client accounts. His mandate includes scaling operational infrastructure to support the agency’s expanding client portfolio, embedding AI-driven efficiencies across teams, and fostering cross-functional collaboration between digital, creative, and analytics divisions.
This appointment is part of DigiBirds360’s broader strategy to strengthen its leadership bench as the agency pursues ambitious growth targets in the Indian and international performance marketing landscape. Manmohan’s role is expected to be instrumental in elevating client outcomes, improving team productivity, and supporting the agency’s commitment to operational excellence.
Leadership Perspective
“Manmohan’s appointment draws a significant step in our leadership journey at DigiBirds360. His extensive experience across performance marketing, team leadership, and AI integration makes him exceptionally well-suited to shape our operational capabilities. We are confident that his strategic outlook and collaborative approach will accelerate our growth and deepen the value we deliver to clients.” — Mr. Mohit Singh, Founder, DigiBirds360
“I am genuinely excited to be joining DigiBirds360 at such a dynamic phase in the company’s journey. The agency’s commitment to performance-driven marketing and its culture of continuous improvement resonate strongly with my own professional values. I look forward to working with the team to build strong operational systems that support long-term growth and deliver consistent results for our clients.” — Manmohan Singh, Head of Operations, DigiBirds360
About DigiBirds360
DigiBirds360 is a performance marketing agency based in Faridabad, India, offering integrated digital services including search engine marketing, SEO, lead generation, growth marketing, content strategy, and social media. The agency partners with businesses across sectors to drive measurable outcomes through data-backed digital campaigns.
With a focus on combining marketing expertise with emerging technology, including AI-powered tools, DigiBirds360 continues to expand its client base and market presence across the region.
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Looking Ahead
DigiBirds360 remains committed to building a leadership team that reflects its ambition for sustainable growth and innovation. The appointment of Manmohan Singh as Head of Operations strengthens the agency’s focus on operational excellence and positions DigiBirds360 for its next phase of expansion in the performance marketing space.
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