Divya Agarwal
New Delhi [India], April 17: In August 2024, India’s first premium digital parenting magazine, Mapabear, was launched to revolutionize modern parenting and pet care. Published by Inquisitive Monkke Pvt. Ltd., Mapabear bridges the gap between expert-verified content and the evolving needs of parents and pet parents in India. At its core, Mapabear aims to spark meaningful conversations on parenting, pet care, and social issues while providing medically verified resources. The platform resonates deeply with urban, evolved, and socially conscious families, making it a trusted guide through raising children and pets.
Founders Sharannya Kannan and Krishna Raghavan envisioned building a supportive community of parents, a vision deeply rooted in their own challenging experiences as first-time parents. Navigating the complexities of parenthood without adequate support became acutely apparent when their daughter, at ten months, underwent a six-hour skull surgery for Unilateral Craniosynostosis. This deeply personal journey not only marked their own birth as parents but also ignited a powerful drive to create a reliable and informative resource for others.
Sharannya brings a decade of multifaceted expertise in entertainment, digital content, and event management to her pioneering platform that delivers both guidance and community to parents. Her impressive trajectory includes key leadership roles—Artist Manager, Associate Creative Head, and Executive Producer—at industry powerhouses like Rashmi Sharma Telefilms, Sphere Origins, and Dreams Vault Media. More recently, as Account Manager at Tots India, Sharannya has focused her considerable talents on creating meaningful parent-child content, further cementing her commitment to enriching family experiences through thoughtful media.
A Grand Inauguration
The launch, a prestigious event, brought together some of the most influential voices in the parenting and childcare space. The panel was hosted by Priyanka Bharwani and Yuvika Abrol, featuring celebrity mom Debina Bonnerjee, parenting influencer Smriti Khanna, content creator Shrima Rai, child psychologist Shweta Gandhi, mental health counsellor Jill Sanghvi, and paediatrician Dr Vinit Samdhani. Among the guests there were many notable parent content creators Vivin Mathias, Sonal Kaushal, Tanvi Thakkar, Sneha Khan, Avantika Bahuguna, Ritcha Verma and Zahra Jani.
Mapabear has also covered renowned personalities such as actor Karanvir Bohra, celebrity stylist Esha Amin, Sonal Kaushal (the voice behind Doraemon), Dr Madhavi Bharadwaj, parenting researcher Harpreet Singh Grover, also known as ‘Curious Parent,’ and parenting influencer Ritcha Verma.
Expanding Horizons: Video Content & Future Milestones
As Mapabear continues to grow, April 2025 marks the launch of its much-anticipated video content series. This initiative will provide expert-led discussions and interactive sessions for parents.
- Establishment of an Editorial Review Board: A distinguished panel of experts will be onboarded to uphold the highest content standards, ensuring that every article, guide, and video aligns with Mapabear’s mission of providing accurate, reliable, and insightful parenting and pet care resources.
- Inaugural Flagship Event: Mapabear Confluence 2025: Set to take place in Mumbai this year. This exclusive gathering will feature:
- Panel discussions with top parenting and pet-care professionals
- Keynote speakers from across industries
- MC Experts and Excellence Awards: Recognizing impactful parenting experts, honouring outstanding parents and pet parents, and celebrating excellence in nurturing
Having successfully launched and established a strong foundation, as Mapabear moves forward from the Minimum Viable Product (MVP) stage, we actively seek investors to help us scale our vision of redefining parenting and pet care media in India. Our content-driven approach informs and empowers families and influences their purchasing decisions, making Mapabear a powerful force in the industry. With a growing audience and strong foundation, we are ready to expand and welcome investors who want to be part of this journey.
A Digital Powerhouse
Mapabear has rapidly grown its digital presence. Mapabear’s Instagram has achieved remarkable growth within a short period, demonstrating increasing audience interest and engagement. Mapabear’s digital footprint is substantial, with a total reach of over 2 million, encompassing direct reach, partnership reach through parenting communities, exclusive members in compiled WhatsApp groups, and a macro-influencer network.
Why Partner with Mapabear?
Mapabear offers a unique value proposition for potential partners:
- First Premium Digital Magazine: Focusing on parenting and pet parenting.
- Access to a Highly Engaged Audience: Reach decision-making parents and pet parents.
- Bridge Between Growing Market Segments: Connect with the expanding parenting and pet care markets.
- Direct Connection to Family-Focused Consumers: Engage with a valuable consumer base.
- Integration with Expert Content: Align with credible and informative content.
- Association with Quality Digital Journalism: Partner with a reputable publication.
Mapabear offers a range of partnership opportunities, including event sponsorship, media coverage, brand campaigns, digital advertorials, affiliate marketing, and community and influencer marketing.
Commitment to Quality and Safety
Mapabear adheres to strict protocols to ensure child safety and privacy. The magazine prioritizes obtaining parental consent for child-related content and avoids close-up shots, tagging, or naming children in social media posts. Mapabear is dedicated to delivering premium content with high standards for quality and professionalism.
For more information about Mapabear, please visit www.mapabear.in or contact [email protected] or [email protected].
For updates, visit www.mapabear.in or follow Mapabear on Instagram @mapabear_india.
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