Kareena Kapoor Khan joins Nutrition brand TruNativ as Brand Ambassador

Read Time:2 Minute, 41 Second

New Delhi (India), July 19: Everyday nutrition brand, TruNativ announces signing the Queen of Bollywood Kareena Kapoor as its brand ambassador. The partnership will likely solidify TruNativ’s brand image and enhance its reach among the customers. TruNativ has been on a mission to fight India’s long-prevailing Nutrition deficiency ever since its inception. As the brand ambassador, ‘Bebo’ will help realize TruNativ’s vision of simplifying nutrition for millions of Indian households. Founded in 2019 by Pranav Malhotra, TruNativ is an innovative nutrition brand offering laboratory-tested high-quality nutrition products to conveniently fill nutritional gaps in Indian families. Starting as a wellness brand, the brand became one of India’s largest importers of proteins by 2020, drawing a seed fund from 9 Unicorns in 2021 for its consumer-facing business. TruNativ specializes in developing products that seamlessly blend into one’s lifestyle while providing quality nutrition to families. TruNativ got backed by FMCG giant Emami, becoming the Fastest Startup to get FMCG Investment in only ten months of active operations.

The under-consumption of protein in Indian families is primarily due to the misinformation surrounding protein and its consumption. At the same time, India is a country mainly of vegetarians and flexitarians where high-protein foods remain unidentified, unnoticed, and neglected. To counter this situation, TruNativ introduced Everyday Protein, India’s first protein for families, to overcome the dietary imbalance in Indian households. Everyday Protein can be mixed with everyday Indian foods without worrying about any alteration in taste. The brand also provides a range of Sports Nutrition offerings like Whey Concentrate and Whey Isolate. Their latest product is Everyday Fiber, a natural and convenient way to meet your fibre needs.

Talking about its new association with Kareena Kapoor, TruNativ Founder Pranav shares, “The pandemic has made us all realize that our health is the most valuable investment that we can have. In the post-pandemic world, Indians are gradually getting aware of the importance of having the right amount of nutrition in their meals. TruNativ is dedicated to developing nutritionally complete and affordable products manufactured with natural ingredients and the highest quality standards in this scenario. We now have the Queen of Bollywood, Kareena Kapoor, with us, so we hope to emerge as a household name in India.”

Commenting on the partnership, Kapoor says, “The pandemic has taught us better as to how taking care of nutrition is of utmost importance, and so I always find healthy and clean solutions to maintain a balanced lifestyle. I’m happy to be a part of the TruNativ family, with whom I share a similar belief and vision, which is to simplify nutrition for millions of homes in India.”

TruNativ aims to continue researching consumer consumption behaviour and developing products that fit seamlessly in every household as a nutrition brand backed by scientific research, natural goodness, and smart nutrition. The brand envisions becoming a kitchen essential with its daily consumable nutrition products.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

The post Kareena Kapoor Khan joins Nutrition brand TruNativ as Brand Ambassador appeared first on Republic News Today.

Related Posts

Big FM Digital Platform: 5 Powerful Ways BIG Live Redefines Content

New Delhi [India], May 24: One of India’s leading radio networks, BIG FM, has taken a significant step forward in redefining content interaction in the digital sphere by introducing BIG…

Building Smarter Cities: The Future of Urban Growth Through Efficient Plan Approval Systems

Pune (Maharashtra) [India], May 23: As cities expand and the pressure on infrastructure intensifies, the need for smarter, faster, and more transparent systems of urban governance becomes critical. Among the…

You Missed

MindEscapes® Launches the Club Excellence Awards; Sets a Gold Standard for India’s Private Members Clubs

  • By
  • May 21, 2025
MindEscapes® Launches the Club Excellence Awards; Sets a Gold Standard for India’s Private Members Clubs

Dr. Geeta Bora Honored with Global Leader Award at India-Russia Summit in Moscow

  • By
  • May 21, 2025
Dr. Geeta Bora Honored with Global Leader Award at India-Russia Summit in Moscow

Liaquat Gola Walks the Red Carpet with Stars at Cannes for Juno Mark’s ‘Sons Of The Neo Night’

  • By
  • May 20, 2025
Liaquat Gola Walks the Red Carpet with Stars at Cannes for Juno Mark’s ‘Sons Of The Neo Night’

Zaveri & Co. Celebrates Mother’s Day with a Heartfelt Tribute to Mothers Across Generations

  • By
  • May 16, 2025
Zaveri & Co. Celebrates Mother’s Day with a Heartfelt Tribute to Mothers Across Generations